Research Leadership

Sylvia

Sylvia Vidal,

VP Insights & Research

Sylvia brings 30+ years of research experience to the DX team, from both the client and supplier side. She brings vast knowledge in designing and analyzing customer, competitor and market intelligence across a wide variety of product and service categories. Her expertise is in niche segments including generational segments, Latin American research, multicultural consumers, LGBTQ, among others.

Throughout her career, she has assisted numerous Fortune 500 companies in translating data into actionable insights. She has worked with Mastercard, Avon, Pepsi-Cola, Proctor & Gamble, The Dannon Company, Brown-Forman, Warner-Lambert, SC Johnson Pfizer, Honda Motor Company, Diageo, Unilever among others.

Marilse

Marilse Rojas,

Director Insights & Research

Marilse is a consumer insights/marketing research professional with over 20 years of experience in concept and ad campaign testing, innovation development, digital communities, product naming, ethnographies, syndicated research, segmentation studies, consumer & shopper analytics, equity trackers, etc.

Marilse has extensive experience across a breadth of qualitative and quantitative research in financial services, consumer package goods, spirits & wines, automotive, pharmaceutical, health care, communications among other categories. She has vast experience in conducting research to better understanding the many complexities that make up the varying segments of the US population as well as in Latin America.