Multicultural Experts
Building a bridge of understanding between our clients and their diverse consumers.
DX Insights’ team has decades of experience with diverse multicultural segments. We have evolved with these segments and know how to effectively reach them while being sensitive to their cultural nuances. Our focus is assisting our clients in understanding the new and diverse US consumer marketplace and provide guidance on how to best position their products and services to leverage their overall multicultural strategies. We provide research insights that ensure that efforts are inclusive of the diverse segments by pinpointing common denominators across the segments that can lead to increase effectiveness. At the same time, we highlight relevant cultural cues that can be used as leverage to target a specific ethnic group.
- US Hispanics
- African Americans
- Asian Americans
Latin America & Caribbean Specialists
Reaching and understanding emerging markets of opportunity.
DX has conducted numerous studies across Latin America and have reach in over 20 countries in the region. Our vast understanding of the nuances and cultural differences in each market make DX Insights experts in the region. DX can help clients navigate their efforts and reach an understanding of these emerging markets for a successful and actionable research plan.
