Qualitative Research
DX offers a full range of qualitative research services among both consumer and B2B segments. Our team of moderators come from both corporate and agency marketing backgrounds delivering actionable insights to our clients.
DX uses a wide range of face-to-face and digital qualitative methodologies with general market and multicultural consumers.
Qualitative Methodologies
- Focus Groups
- Mini-Groups
- Ghettys
- Dyads, Triads, Quads
- IDIs
- Ethnographies
- A Day in the Life
- Digital Diaries
- Online Idea Blogs
- Online groups
- Online IDIs
- Ideation Sessions